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Armenian fashion takes the stage at one of Europe’s largest fashion exhibitions 
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September 11, 2025

Armenian fashion takes the stage at one of Europe’s largest fashion exhibitions 


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Armenian companies are taking part in two of Europe’s leading fashion trade fairs in September, with the support of the International Trade Centre (ITC), within the framework of the EU-funded ‘Building Sustainable Apparel and Agribusiness Value Chains in Armenia’ project and in close cooperation with the Ministry of Economy of Armenia.

On 6-8 September for the first time, five Armenian brands participated in one of Europe’s largest fashion exhibitions, ‘Who’s Next Paris 2025’, connecting with 45,000+ visitors, including global retailers, multibrand stores, and e-commerce leaders.

On 15-17 September, Armenia will debut at ‘Texworld Apparel Sourcing Paris 2025’ with a national pavilion bringing together 11 apparel manufacturers. This major sourcing event, hosting 1,260 exhibitors from 32 countries, will give Armenian companies the chance to present themselves to international buyers and explore the latest textile innovations.

‘Who’s Next’ is one of the world’s largest fashion trade fairs, drawing over 50,000 visitors and more than 1,500 brands from over 100 countries. This event sets the stage for discovering and defining the latest fashion trends. The Salon International de la Lingerie, taking place simultaneously at the Porte de Versailles in Paris, is the leading global event for lingerie, loungewear, and swimwear.

‘Texworld Apparel Sourcing Paris’ is a major event which brings together, twice a year in Paris, more than a thousand exhibitors from the fashion industry. It offers professional buyers from all over the world a sourcing platform with a wide variety of products ranging from basics to the most creative and qualitative.

Find out more

Press release



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