EU4Digital Academy launches new ‘Digital Marketing Essentials’ course in English
A new ‘Digital Marketing Essentials’ course, developed as part of the EU-funded EU4Digital Facility, is now available through the EU4Digital Academy.
The new course has been developed for non-marketing teams looking to build their digital awareness and understand the core principles of digital marketing. It will equip them with the foundational skills to navigate today’s digital landscape.
This normally costly course can be followed free of charge. Initially available in English, course translations to the national languages of Eastern partner countries will follow from mid-April.
The Digital Marketing Essentials course was developed by the Digital Marketing Institute (DMI), the world’s leading provider of digital marketing education. The EU4Digital Academy worked with DMI to make this course available for trainees from the Eastern Partnership (EaP) region via the atingi platform.
The course takes up to 5 hours to complete in a self-paced format. All learners will get a free-of-charge EU4Digital certificate after completing the course.
The EU4Digital Academy has been gathering course content on the most relevant topics from the best providers and platforms, to provide suitable training for each Eastern partner country. The ‘eCommerce in EU Marketplaces’ course, which is tailored for each country, has already enrolled around 4,800 learners, with almost 600 course completions. A course on ‘Cybersecurity’ will be launched in the coming months.
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