EU4Digital Academy’s ‘Digital Marketing Essentials’ now available in Eastern partner languages
The ‘Digital Marketing Essentials’ course, developed by the EU4Digital Facility, is now available not only in English, but also in Armenian, Azerbaijani, Romanian and Ukrainian.
This normally costly course is available free-of-charge to citizens of Eastern partner countries, upon registration, through the EU4Digital Academy.
The new course has been developed for non-marketing teams looking to build their digital awareness and to understand the core principles of digital marketing. It will equip them with the foundational skills to navigate today’s digital landscape.
The Digital Marketing Essentials course was developed by the Digital Marketing Institute (DMI), the world’s leading provider of digital marketing education. The EU4Digital Academy worked with DMI to make this course available for trainees from the Eastern Partnership (EaP) region via the atingi platform.
The Digital Marketing Essentials course takes up to six hours to complete in a self-paced format. It covers key areas such as: the role of social media and Artificial Intelligence in reshaping business interactions; the evolving ‘Buyer’s Journey’; the significance of data protection and data-driven decisions; and how to develop a strategic approach.
After completing the course, all learners will get a free EU4Digital certificate.
Learners who register and complete the course through the Academy are also eligible to obtain additional, separate DMI certification. They can register for the DMI Essentials exam (in English) for a fee of €40 (excl. VAT), payable through an emailed e-commerce link.
The EU4Digital Academy has been gathering course content from the best providers and platforms to provide suitable training on the most relevant topics for Eastern partner countries. The ‘eCommerce in EU Marketplaces’ course, which is tailored for each country, has already enrolled around 6,400 learners. A recently launched course on ‘Cybersecurity’ enrolled approximately 600 learners. Additionally, a new course on ‘Digitalisation of business’ is planned to be launched in the coming months.
Find out more
Digital Marketing Essentials course in English
Digital Marketing Essentials course in Armenian
Digital Marketing Essentials course in Azerbaijani
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