This project seeks to strengthen the Armenian brandy industry by introducing a distinctive Geographical Indication (GI) system. The initiative will delineate specific production zones, approved grape varieties, and traditional production methods, ensuring consistent quality through rigorous controls and advanced laboratory infrastructure standards. Additionally, it will develop a unique brand identity supported by a strategic marketing plan to position Armenian brandy competitively in domestic and international markets. By providing legal protection and training for producers, the project aims to preserve authenticity, empower local stakeholders, and contribute to economic growth while safeguarding Armenia’s cultural heritage.

The overall objective to which this action contributes is: “Support the implementation of the CEPA, in particular of the provisions of Article 237 concerning Geographical Indications.”

The two specific objective (Outcomes) are as follows:
1. Facilitate the termination of the use of the EU Geographical Indication (GI) “Cognac” for products originating in the Republic of Armenia and assist in designing and establishing a GI system for Armenian brandy.
2. Enhance the promotion and marketing potential of the Armenian brandy as a GI in domestic and export markets;

1. Armenian brandy GI system is established and functional;
2. National GI legislation is updated and enforcement rules are designed;
3. A functional testing and quality control system is designed;
4. A robust brand identity and marketing strategy is developed